Development and Fundraising Privacy Notice             

Effective Date: 19 July 2021

This Privacy Notice is for instances where we collect personal data for RAD Development and Fundraising for communication with current donors and prospective donors of the RAD.

Lawful basis of processing your personal data 

  • Consent
  • Contractual obligation
  • Legitimate interests

If you would like us to refrain from communicating with you for development and fundraising purposes, you have the opportunity to request this at any time by emailing and requesting removal.

How do we collect information from you?

We obtain information when you:

  • Complete online or manual paper forms.
  • Respond to invitations.
  • Speak to us on the telephone, via email, or in person, or write to us.
  • Make a payment.

What type of information is collected from you?

The personal information we collect may include your

  • Name
  • Address
  • Email address
  • Telephone number
  • Home borough
  • Title/salutation
  • Job title
  • Place of work
  • Date of birth
  • Gender
  • Nationality
  • Credit/debit card information
  • Dietary requirements
  • RAD ID number
  • Photos/videos
  • Interests and philanthropy
  • Wealth status
  • Immediate family information

How is your information used?

We use your information to:

  • Contact you about your participation in an event or activity.
  • Notify you of changes to our services or updates to the RAD.
  • Send you communications that may be of interest to you, which may include information about new projects, services, events, and activities.
  • Handle an enquiry or complaint you have made.
  • Help administer/manage our donor relationship database.
  • Research for funding opportunities.
  • Map our networks.
  • Profiling by non-automated means to understand the interests and background of an individual.
  • Invite you to events that may be of interest to you.
  • Send communications about our funding needs, including proposals and applications for support.


As mentioned above we carry out profiling to help evaluate and build a profile of our donors and their backgrounds. We do this in line with our legitimate interests and we carry out profiling using purely human intervention and not through any systems or databases (automated processing). If you have any questions or concerns about this, you can contact us via email at

How long is your information kept for?

Due to the nature of our department and our processing activities, we ensure we regularly update and cleanse our systems and databases which hold personal data. We do this to ensure we do not retain data of donors who chose not to be contacted or no longer have an interest in our activities within Development and Fundraising.

Historical Research

If we identify any high-value donors we may carry out research into them so we can understand more about them using publicly made available information only. This can involve historical research, so we can understand more of their background, family/lineage and help cultivate a relationship with these donors. We do this in line with our legitimate interests and for historical research purposes only. Where we identify any family members as alive and not deceased, we will ensure as data controllers their personal data will be kept safe and secure and not misused in any way. For more information, you can contact us via email at

Data Security

The Royal Academy of Dance takes data security very seriously. We will ensure personal data will be kept safe and secure against any instances (including but not limited to) loss, misuse, or alteration. If we become aware of any instances where personal data may be compromised in any way, we will work closely with our IT team, DPO, and other parties as necessary to investigate the incident at hand. We have put into place the relevant procedure and policies in place to investigate, mitigate and report (when needed to relevant parties) such instances.

Third parties and data transfers

Development and Fundraising use third-party processors where needed to carry out certain activities. These third parties can be found here. Some of these third parties may be based outside the UK/EEA. Where such data transfers do occur we will ensure the appropriate data transfer agreement is in place.

Questions or Concerns

If you have any questions or concerns about this notice you can contact