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Virtual launch attracts thousands

10 Sep 2013 / Tags: syllabi courses, CPD, exams

Virtual launch attracts thousands
Up to 5,000 people viewed the virtual launch of the new Advanced syllabi, available exclusively via the new RAD website

Up to 5,000 people worldwide took part in today's Progressions event, the online virtual launch of the Royal Academy of Dance's new Advanced syllabi.

Members and non-members alike from over 50 countries gathered 'in cyberspace' for the first public airing of the new Advanced Foundation, Advanced 1 and Advanced 2 syllabi. These have been in development for many months under the leadership of the Creative Panel led by RAD Artistic Director Lynn Wallis.

Viewers were welcomed by RAD President Darcey Bussell, who summed up the global reach of the event: "From Canada to Australia, via Greece and Israel, today we are reaching out to the four corners of the world."

During and after a 40-minute documentary premiering the new work - with commentary from the Creative Panel and insight from teachers, students and others involved in bringing the syllabi to life - viewers were invited to interact with the Creative Panel via a live Twitter-based question and answer session.

Among the enthusiastic comments from the twittersphere so far:

"Don’t count - dance! This is one of the best things to come out of all this new work! Love it!"

"Great to see so many RAD members & students coming together online for #newRADAdv from around the world. A real sense of excitement!"

"Beautiful and inspiring work. Thanks so much to all the panel for giving us such a treat. Can't wait to get in the studio"

You can read all tweets on Storify. If you watched on the day, we would love to know what you thought – take our survey.

"We wanted to create as 'live' an experience as possible," said Matthew Cunningham, RAD's Interim Director of Marketing and Communications. "By using Twitter we were able to do just that: to bring the Creative Panel right into the living rooms, studios and offices of our viewers."

Events organised by local RAD offices throughout the world gave members the opportunity to take part in the launch amongst their peers and they ranged from coffee mornings in six cities in southern Africa, to afternoon tea in Thailand, to wine and cheese evenings in Australia and New Zealand, to an 'open house' in Canada.

As RAD Chief Executive Luke Rittner put it: "Together we’ve made a small piece of Academy history."

The Progressions documentary will be available at www.rad.org.uk/progressions until 9 October 2013. A transcript of the documentary is available to view.

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