Super Communicators: navigating crucial and difficult conversations effectively

Join us for a thought-provoking online session with Gordon MacLelland, CEO and founder of Working With Parents in Sport (WWPIS), as we explore what it takes to become a Super Communicator — someone who handles challenging conversations with clarity, confidence, and impact.

In this session, Gordon draws on his extensive experience in coaching, education, and high-performance environments to help you:

• Develop the core skills of Super Communicators
• Build an effective communication strategy
• Plan for and manage difficult conversations
• Maintain the integrity of the coaching and support chain
• Recognise and manage “The Chimp” — the emotional brain in action
• Understand the influence of informal conversations
• Review and reflect with purpose

Whether you’re a teacher, coach, parent, leader or part of a support network, this session will offer powerful tools and insights to strengthen communication in high-pressure environments.

About the speaker

Gordon MacLelland is the CEO and founder of WWPIS.

He has a background in coaching and education and is now a leading figure in the ‘parental engagement’ space.

He is the author of 4 books and a sports parent himself and is very aware of the challenges that sport parents face today. WWPIS work with over 15 National Governing Bodies, Olympic Programmes, Football Academies, and a whole host of performance pathway programmes all over the worldGordon MacLelland is the CEO and founder of WWPIS.

He has a background in education and coaching and after a successful career coaching all age groups from U7’s through to adults and running sports programmes in schools, he is now a leading figure in the ‘parental engagement’ space.

He is also a sports parent himself of two children who are involved in performance sport and aware of the many challenges that all stakeholders face in the world of sport today.

He is the author of four books, ‘Sports Performance Parenting’ – which charts the entire sports parenting journey, ‘Two Hats’ – a book for parent coaches who are coaching or thinking of coaching their own children, ‘Great Sports Parenting’ – A pocket guide for parents of young children in sport and ‘Engage’ – A coach’s guide to building positive relationships with parents.

His company WWPIS works globally with over 15 National Governing Bodies, Olympic programmes, football academies, sporting organisations and schools.

As a speaker he brings a wealth of experience having worked with sports organisations, coaches, athletes, and thousands of performance parents in different sports all over the world.

Book now →