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Use of cookies on this website

Cookies are text files that websites place on your computer to store information specific to you. Find out more about cookies.

This website does NOT use cookies, but we do use Google Analytics, which does.

Google Analytics monitors the traffic on our website and helps us improve its usability by understanding how you use information and how you navigate through it. It collects information anonymously and reports website trends without identifying individual visitors.

Google Analytics uses its own cookies to track visitor interactions. These are used to store information, such as what time you visited, whether you have been on the site before, and which site referred you to ours. All cookies set by Google Analytics for our website, send data only to our servers and are not shared with any other sites.

Have a look at the Google Analytics privacy overview for more information.


To provide you with more choice on how your data is collected, Google has developed a Browser Add-on which allows you to opt out of being tracked by their cookies. When installed, information about your visit will no longer be sent to them.

Advertising cookies


The Royal Academy of Dance (RAD) uses a service by Google called AdWords to position our website at the top of relevant Google search results. The aim is to make the RAD more visible and spread awareness about our products and services. AdWords uses cookies to determine conversions from these adverts or, in other words, how successful these adverts are. The cookies are able to tell us anonymously whether a user who has clicked on the advert, has gone on to purchase one of our products or services. For example, we can tell if a user has clicked on the advert and then gone on to sign up to our Dance School.

Find out more about how Google uses cookies in advertising.

You can manage what Google ads you see by using Ad Settings or by using the EU-based consumer choice tool Your Online Choices.

You can also manage cookies in your web browser (see further below).


The Royal Academy of Dance (RAD) uses Facebook Pixels to customise content and advertising, to provide social media features and to analyse traffic to the site. We also share information about your use of our site with our trusted social media, advertising and analytics partner including Facebook and Instagram. Find out more about Facebook’s Data Policy.

You can manage what ads you see by using Facebook settings and Instagram settings or by using the EU-based consumer choice tool Your Online Choices.

You can also manage cookies in your web browser (see below).

How to manage cookies in your web browser 

You can manage cookies by altering the settings in your browser: