Penny Cotton

Membership Director

Penny comes to her role as Membership Director after nearly 14 years of managing membership schemes for several large organisations.

From 2009 – 2010 she was the Membership Manager at the famous Southbank Centre, the largest single-run arts centre in the world in London. Among her responsibilities were membership administration, events, and communications. Penny then went on to a similar role at the Royal Automobile Club (RAC), one of the most prestigious private members clubs in Europe.

In 2011 Penny joined the RAD as Membership Manager before becoming the Head of Global Membership Services in 2018. Under her guidance, the membership team has received several awards for the high quality of its work – most recently receiving being shortlisted for ‘Best Member Support During Covid-19’ at the MemCom Awards.

Penny was appointed to the position of Membership Director of the RAD at the beginning of 2023. She is also a member of Safer Dance’s Dance School Safeguarding Working Group, and a lay committee member of the UK Council for Psychotherapy.